About Us

FIRST for Sport! There's nothing like being first!

The SPORTFIRST group is a growing, nationwide network of thriving sports outlets. We sell only the best brands at affordable prices. Every one of our stores is independently owned, the manager of the store is the owner of the store, this means dedication to customer service, product quality and value for money! Every SPORTFIRST store is independently owned and operated by locals who are committed to providing you expert advice, service and competitive pricing across the biggest brands in sport.

A SPORTFIRST store will always be first with friendly service, relevant ranges and competitive prices, so be first in! Each SPORTFIRST store is locally owned and operated, carrying the top brands & equipment that locals require.

Stocked brands may vary between stores. Please check with your nearest SPORTFIRST store for full product details.

SPORTFIRST IS A DIVISION OF THE FRONTLINE RETAIL GROUP WHICH IS NOT FOR COMMERCIAL PROFIT AND ONLY EXISTS TO BENEFIT ITS MEMBERS.