Privacy Policy

Welcome to the Privacy Policy of Sportfirst, a brand of FrontLine Stores (ABN 33 007 039 170). We value your privacy and are committed to protecting your personal information. This Privacy Policy outlines how we collect, use, and disclose your personal information through our websites, stores, social media, digital services, club membership programs, employment processes, and other engagements with us.

  1. Personal Information: Personal information refers to data about an identified or reasonably identifiable person, including but not limited to name, address, email, telephone number, date of birth, and gender.
  2. Types of Personal Information Collected: We collect information directly from you, other parties, and automatically through your use of our Sites. This includes information related to your transactions, social media engagement, club memberships, job applications, and more.
  3. Purposes of Collection and Use: We collect and use your personal information to assist with transactions, provide club memberships, handle inquiries, improve products and services, support business functions, manage employment processes, comply with legal obligations, and for other reasonably expected reasons.
  4. Methods of Collection: Personal information is collected during your interactions with us, including website use, in-store visits, social media engagement, and other activities detailed in section 3.
  5. Cookies and Technologies: We use cookies and similar technologies to enhance your online experience, improve site functionalities, measure marketing effectiveness, and provide targeted advertisements. You can manage cookie settings in your browser.
  6. Use of Personal Information: We use your personal information for direct marketing (with your consent), analytics, display advertising, and may disclose it to third parties for functions related to our business or as required by law.
  7. Overseas Disclosure and Security: Your personal information may be disclosed to third parties and related companies in overseas locations. We take reasonable steps to ensure compliance with privacy laws and data security standards.
  8. Security Measures: We implement physical and technical measures to protect personal information from unauthorized access, misuse, loss, or disclosure. Credit card details are treated with strict security processes.
  9. Access and Correction: You can request access, updates, or correction of your personal information by contacting our Privacy Team. We aim to respond within 30 days, providing reasons if a request is refused.
  10. Obtaining Privacy Policy: The current version of this Privacy Policy is available on our Sites. Contact us if you need it in a different form.
  11. Contact Us: If you have questions or concerns about how we handle your personal information, contact FrontLine stores:
    • Email:
    • Phone: 03 9888 5766
  12. Changes to Privacy Policy: We may update this Privacy Policy periodically. Changes will be reflected on our Sites, and we encourage you to review it regularly.